Thursday, January 4, 2007

What exactly is the message here?

What exactly is the message here?
Here's the latest stroke of advertising genius from Samsung, or whichever bunch of clearly peerless copywriting wizards they throw their money at:

"Imagine an LCD TV that's as brilliant off as it is on".

Seriously, what do you people take us for? You openly admit that the content available through the device you're attempting to convince us to exchange our hard-earned cash for is so stultifyingly poor that the damn thing may as well be left switched off, for all the difference doing otherwise would make, and you expect us to collapse into a swoon of gratitude?

I ask you.