Thursday, February 21, 2008

Onitsuka: Product Makes Model, Makes Ads, Makes Art, Makes Product
Written by Patrick in CR Blog on February 20th.
I added it to my “starred items” in Google Reader at 19:44 on February 21st.
More evidence of the “new” advertising: the centrepiece of Onitsuka Tiger’s marketing over the coming year will be a meter-long model of a trainer-shaped mini-city created using Rapid Prototyping technology. The model appears in a commercial and in print ads, but copies will also tour in an exhibition and be made into promotional merchandise. Plus - and here’s where it gets really Ad2…
auroradetailtop_600.jpg 600×600 pixels
Image added to my FFFFOUND at 19:41.
auroradetailtop_600.jpg 600×600 pixels
Image originally ffffound at www.jennifermaestre.com.